Lynx Analytics is a predictive analytics research outlet founded by Thesys Group's Data Mining Innovation practice and world class quantitative academic experts, focusing on recent Big Data challenges in telecom and finance. The founders have advanced knowledge of Mathematics and Computer Science and tens of years of experience in developing customized data mining algorithms. One recent focus is to apply social network analysis algorithms on tens of millions of customers and combine variables with other geo-location, product usage data. We have already proven ROI of these techniques to our clients on millions of Call Data Records and bank transactions in cross selling products, predicting churn, enriching segmentation.

The secret sauce consists of industry and data understanding by experienced telecom and banking data mining experts, methodological expertise, and specific data mining algorithms optimized for your country dataset. The formula works at diverse, international client base, with delivery experience over 3 continents.

Lynx Analytics Intro from Lynx Analytics on Vimeo.

In the past years, MNOs have been developing segmentation approaches that allow them to get ever more granular understandings of their customers (i.e. 400 segments ranging from -EUR150 CLV to EUR1,500 CLV, with an average of EUR 100).

Read more about Churn Prediction, LTV

The fastest and most objective way to prove efficiency of network based segmentation and targeting methods is data driven viral marketing, i.e. promoting product/VAS diffusion or acquiring customers to/from densely connected communities, applying analytics of network structure as well as counting in weighted communication intensity and personal subscriber influence.

Don’t pay acquisition commissions for your existing customers! Based on called-party analysis, non-concurrent subscriber ID’s corresponding to similar calling behavior are identified as likely matches, indicating rotational churn.

This information is also used to profitably win price wars by understanding price plan migration patterns inside/outside your network.

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Lynx Analytics co-founder's latest research on the role of word of mouth in direct marketing quoted in Gulf News

Telenor group used SNA techniques to uncover spread of iPhones

Interview with Zsolt Katona in IT Business EDGE