Gyorgy Lajtai

Managing Director

Gyorgy is the Managing Director of Lynx and Member of the Board. He co-founded Lynx Analytics in 2010 with a team from INSEAD and a vision to solve real-world problems by applying big data graphs.

Before founding Lynx, Gyorgy worked on CRM challenges, including marketing automation and systems. As a launch customer for Oracle’s cloud-based marketing solution, he helped INSEAD develop a new analytics-driven marketing and sales methodology to maintain global number 1 position in executive education.

Prior to INSEAD, Gyorgy co-owned GreenerOne, a Silicon Valley based online crowdsourced eco-rating company. Earlier in his career he worked on CRM and product management for GE Capital, including Eastern Europe’s first mobile payment linked credit card with T-Mobile.

Gyorgy holds an MBA from INSEAD, and a Bachelor of Arts (Hon) in Business Studies from Oxford Brookes.

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