About The Company

A leading telecommunications service provider in Southeast-Asia.

Objective

To understand the characteristics of the subscriber base, the consumer segments, usages and behaviour.

Our Solution

  • Created a selection from their active subscribers' list of 30 million who used their mobile for more than 7 days over the last 2 months
  • Created a segmented list of active subscribers based on usage and behaviour
Our Solution

The Outcome?

  • Created 8 usage segments and 30 behaviour segments from the active subscriber base.
  • The client was able to gain valuable insights of various aspects, such as, reloads, balance, consumption, tenure, churn, price sensitivity, handset etc of each segment, which enabled the client a good understanding of its subscribers to help in targeting the appropriate audience in marketing campaigns.