Introducing Lumen:
Your Agentic Co-Pilot for Pharma
1. Select a use case
Document Assist Agent
HCP Persona Agent
Conversational Intelligence
Commercial Campaign Agent
Patient Support Agent
Clinical Trials Intelligence
Document Assist Agent
HCP Persona Agent
Conversational Intelligence
Commercial Campaign Agent
Patient Support Agent
Clinical Trials Intelligence
This agent helps you:
- Distill lengthy clinical reports or market research into key takeaways.
- Extract specific information using natural language questions.
- Generate executive summaries or abstracts in seconds.
Solution Preview - Document Assist Agent
This agent helps you:
- Generate dynamic HCP personas from CRM and external data.
- Receive AI-powered Next-Best-Action recommendations for sales teams.
- Create hyper-personalized engagement strategies based on behavior.
Solution Preview - HCP Persona Clusters
This agent helps you:
- Ask natural language questions to your structured and unstructured data.
- Uncover drivers behind forecast shifts and market performance.
- Integrate with Excel, PPTs, and internal databases for a holistic view.
Solution Preview - Conversational Intelligence
This agent helps you:
- Draft persona-targeted marketing materials like emails and talking points.
- Forecast campaign ROI and simulate outcomes of different budget allocations.
- Generate slide decks to communicate campaign strategy and results.
Solution Preview - Campaign Simulation
This agent helps you:
- Provide instant, 24/7 answers from an approved knowledge base.
- Ensure all interactions are compliant, empathetic, and medically sound.
- Analyze patient queries to identify trends and improve support materials.
Solution Preview - Patient Support Agent
This agent helps you:
- Provide instant, 24/7 answers from an approved knowledge base.
- Ensure all interactions are compliant, empathetic, and medically sound.
- Analyze patient queries to identify trends and improve support materials.
Clinical Trial Intelligence
2. Unify Your Data Foundation
3. Our Building Blocks
Data Processing
Core Intelligence
Analytical Engines
Agentic Layer
Governance
What You’ll Be Able to Achieve With Lumen
Lumen helps you overcome your most critical challenges across the pharmaceutical lifecycle by harnessing an Agentic AI platform designed to
deliver real, measurable business outcomes. Click each example to explore what you can unlock.
Enhance HCP & Patient Engagement
Move beyond one-size-fits-all messaging. We help you understand HCP and patient needs with unparalleled depth to deliver personalized, compliant interactions that build trust and drive better outcomes.
Below are examples of how we deliver this capability.
HCP Personas & Targeting
Create dynamic, data-driven HCP profiles to power tactical next-best-action recommendations.
- Access comprehensive HCP profiles from your data.
- Generate Next-Best-Action recommendations.
- Augment sales knowledge with AI
insights. - Get sales coverage suggestions across channels.
How AI Drives Value
Our AI moves beyond static, manual segmentation. By analyzing behavioral and demographic data in real-time, it creates dynamic personas that evolve with market trends. We then use Generative AI to craft nuanced 'belief statements,' providing your teams with a deep, actionable understanding of each persona's mindset for hyper-personalized engagement.
Digital Opinion Leader (DOL) Identification
Leverage internet-scale data to map HCP digital footprints, identify influential online voices, and understand their behavior.
- Analyze social media, publications, and web mentions.
- Identify rising stars and established digital leaders.
- Generate behavioral insights for targeted engagement.
How AI Drives Value
Move beyond traditional KOL mapping. Our AI analyzes vast, unstructured external data to identify the true digital influencers shaping conversations online. We provide actionable insights into their network, content, and sentiment, allowing you to engage the right experts in the right channels with the right message.
Personalized Content Generation
Generate personalized marketing content, from emails to talking points, tailored to each HCP persona.
- Draft emails and summaries for specific personas.
- Create key discussion points for sales reps.
- Accelerate content creation while increasing relevance.
How AI Drives Value
This isn't just content automation; it's intelligent creation. Our Generative AI acts as a creative partner, producing highly relevant drafts that align with the clinical mindset and prescribing behaviors of each data-driven HCP persona. This dramatically accelerates content velocity while ensuring every message resonates and maintains brand voice.
Trusted Patient Engagement
Deploy a compliant, 24/7 AI assistant as a trusted source of medically relevant information on your patient support websites.
- Provide instant, 24/7 trusted support to patients.
- Ensure all answers are grounded in approved medical content.
- Reduce burden on human support teams.
How AI Drives Value
Enhance the patient journey by providing instant and empathetic access to a trusted, 24/7 information source. Our AI assistant uses Retrieval-Augmented Generation (RAG), ensuring every answer is strictly grounded in your medically-approved knowledge base (e.g., FAQs, patient brochures). This guarantees patient safety and adherence to regulatory guidelines, building trust and freeing up human teams for more complex support needs.
Medical Insights & Medical Affairs
Harness AI to accelerate medical research, identify key experts, and extract critical intelligence from complex clinical and real-world data.
Below are examples of how we deliver this capability.
Clinical Trial Intelligence
Converse with your clinical trial data and external sources like ClinicalTrials.gov or WebMD to compare protocols, analyze outcomes, and identify trends.
- Ask natural language questions about trial designs.
- Summarize and compare efficacy and safety data across studies.
- Integrate internal and external datasets for a complete view.
How AI Drives Value
Democratize access to complex clinical information. Our conversational AI allows medical affairs and clinical teams to instantly query, compare, and summarize vast amounts of trial data. This accelerates competitive analysis, informs future trial design, and ensures your teams have the latest data-driven insights at their fingertips.
KOL Identification & Mapping
Systematically identify and profile Key Opinion Leaders (KOLs) based on publications, clinical trial involvement, and influence networks.
- Analyze publication databases (e.g., PubMed).
- Map co-author and clinical trial networks.
- Profile KOLs based on research focus and sentiment.
How AI Drives Value
Our platform automates the laborious process of KOL identification. By building a dynamic knowledge graph from disparate data sources, our AI not only finds established and rising experts but also maps their influence networks, helping you build stronger, more strategic relationships with the leaders in your therapeutic area.
Optimize Commercial Strategy
Turn your data into a strategic asset. We provide the tools to measure marketing ROI, simulate future scenarios, and get instant answers from all your data sources.
Below are examples of how we deliver this capability.
Marketing Mix Optimization
Measure campaign effectiveness and ROI, and simulate the impact of strategic shifts.
- Calculate true ROI on marketing investments.
- Forecast outcomes of different budget allocations.
- Identify highest-value marketing channels.
How AI Drives Value
Replace strategic guesswork with data-driven confidence. Our AI-powered analytics engine untangles complex marketing data to reveal true ROI. More importantly, it allows you to simulate future budget allocations and strategic shifts, providing a predictive forward-looking view to maximize the commercial impact of every dollar spent.
Conversational Intelligence (Illumin AI)
Chat with your data for live insights on forecasts, performance, and market drivers.
- Ask natural language questions to your data.
- Uncover drivers behind forecast shifts.
- Integrates with Excel, PPTs, and voice notes.
How AI Drives Value
Democratize data access across your organization. Our AI acts as a universal translator, converting plain-English questions into precise database queries (Text-to-SQL) and synthesizing information from documents (RAG). This drastically reduces time-to-insight, empowering every team member to make faster, data-informed decisions without needing technical expertise.
Streamline Operations & Compliance
Automate manual processes, mitigate risk, and unlock intelligence from your internal documents and teams to drive efficiency and ensure adherence to regulations.
Below are examples of how we deliver this capability.
Automated Compliance
Proactively flag non-compliant activities by analyzing transaction and claims data.
- Leverage AI-powered anomaly detection.
- Move from spot-checks to systematic analysis.
- Focus on the highest-risk activities.
How AI Drives Value
Shift from reactive spot-checking to proactive, systematic risk mitigation. Our AI anomaly detection models continuously monitor vast datasets of transactions and claims, identifying outliers that signal potential non-compliance. This allows your teams to focus their expertise on the highest-risk activities, improving efficiency and ensuring robust governance.
Asset Intelligence (Doc Assist)
Instantly query the complete financial, clinical, and commercial details of your assets in development.
- Centralize and unlock insights from internal docs.
- Receive synthesized answers, not just documents.
- Accelerate research and decision-making.
How AI Drives Value
Unlock the immense value trapped in your unstructured documents. Our AI reads, understands, and synthesizes information across vast collections of clinical, financial, and commercial documents. This transforms your internal knowledge base into a queryable asset, accelerating research, due diligence, and strategic decision-making across the asset lifecycle.
HR Analysis
Deploy AI assistants to analyze employee feedback for proactive insights.
- Cluster unstructured employee comments into themes.
- Identify potential HR issues for early intervention.
- Move from reactive to proactive problem-solving.
How AI Drives Value
Transform raw employee feedback into a strategic asset for talent retention. Our AI clustering algorithms automatically surface key themes and sentiment from thousands of unstructured comments. This provides a clear, data-driven view of the employee experience, enabling HR to move from reactive problem-solving to proactive, targeted interventions that boost morale and engagement.
Why Lynx Analytics
Built for Pharma. Trusted Across the Value Chain.
Scalable AI infrastructure — from pilot to enterprise rollout
Experts in Generative AI, graph analytics, and life sciences data
Our Clients in Pharma & Life Sciences
Knowledge Center
Agentic AI in Pharma
$60M Reallocated. $100M Revenue Uplift.
Discover how Lynx Analytics' AI solution enabled a pharma giant to reallocate $60M in spend and unlock $100M in revenue with data-driven insights.
Creating Personas Using Internet-Scale Data
In light of the technological transformation that has happened over the past couple of years with the onset of Large Language Models (LLMs), this paper highlights a modern approach to the HCP segmentation to highlight the concepts of beliefs, barriers and the confluence of these to optimize engagement strategies.
CRM x Generative AI in Pharma
Imagine a world where your CRM doesn’t just passively store information but actively helps you make smarter decisions—telling you who to see next, what message to deliver, and which product aspects to emphasize. Instead of viewing your CRM as a time-consuming chore, what if it became your most valuable asset in navigating complex customer interactions and maximizing sales effectiveness?
Creating Personas for Successful Pharmaceutical Marketing
Learn how we enhanced the transparency and relatability of persona attributes, fostering deeper collaboration between data scientists and marketing professionals for a prominent US-based pharmaceutical company.
Supercharging ATUs in Pharmaceutical Companies
Learn how pharma organizations can get ahead by identifying early indicators of emerging trends, such as changes in customer preferences and competitive landscape which can inform strategic decision making.
Launch of a New Obesity Drug – How a Pharma Company Used AI to Improve HCP Engagement
Discover more about the transformative journey from traditional face-to-face engagements to digital channels in healthcare outreach. Explore the innovative strategies implemented to redefine high-value physician coverage and optimize engagement. Delve deeper into this case study to gain insights into the future of pharmaceutical go-to-market strategies.
Best Practices for Pharma Analytics: Optimising the Brand Adoption Ladder
Learn how we developed a machine-leaning-based
recommendation engine that classifies HCPs based on factors including their interaction patterns with the pharmaceutical company, socio-demographic data, online behaviour and relevant sales data.