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Introducing LynxLumen:

Your Agentic Co-Pilot for Pharma

The LynxLumen platform provides the blueprint to create specialized AI agents that work alongside your teams. Simply connect your data, and our platform provides the core intelligence and application-building blocks to assemble a solution. These are not just chatbots; they are bespoke systems designed to automate complex tasks, analyze data, and provide strategic recommendations within your existing workflows.

Use the section below to explore the data foundation and building blocks that we assemble to support specific agents. Start by selecting an agent and then see the different components that are put together in order to support that agent functionality

1. Select a Use Case

Explore Our Agent Blueprints

Select Value

Document Generator and Assistant Agent

HCP Persona Agent

Enterprise Knowledge Assistant

Commercial Campaign Agent

Patient Support Agent

Clinical Trials Intelligence

Document Generator and Assistant Agent

HCP Persona Agent

Enterprise Knowledge Assistant

Commercial Campaign Agent

Patient Support Agent

Clinical Trials Intelligence

This agent helps you:

Distill lengthy clinical reports or market research into key takeaways.
Extract specific information using natural language questions.
Generate executive summaries or abstracts in seconds.

Solution Preview - Document Assist Agent

Document Assist - 1

This agent helps you:

Generate dynamic HCP personas from CRM and external data to identify each HCP’s current rung.
Receive AI-powered Next-Best-Action recommendations designed to advance HCPs to the next rung on the Brand Adoption Ladder.
Create hyper-personalized engagement strategies that reinforce trial, drive adoption, and build advocacy across the Brand Adoption Ladder.

Solution Preview - HCP Persona Clusters

This agent helps you:

Ask natural language questions to your structured and unstructured data.
Uncover drivers behind forecast shifts and market performance.
Integrate with Excel, PPTs, and internal databases for a holistic view.

Solution Preview - Enterprise Knowledge Assistant

This commercial campaign agent helps you:

Draft persona-targeted marketing materials like emails and talking points.
Forecast campaign ROI and simulate outcomes of different budget allocations.
Generate slide decks to communicate campaign strategy and results.

Solution Preview - Campaign Simulation

This patient support agent helps you:

Provide instant, 24/7 answers from an approved knowledge base.
Ensure all interactions are compliant, empathetic, and medically sound.
Analyze patient queries to identify trends and improve support materials.

Solution Preview - Patient Support Agent

Screenshot 2025-11-17 at 9.33.49 AM

This agent helps you:

Protocol Design: Optimizes trial criteria to boost success.
Site Selection: Identifies top-tier investigators and locations.
Enrollment Tracking: Predicts and manages recruitment timelines.
Auto-Summarization: Converts complex clinical docs into brief reports.

Clinical Trial Intelligence

2. Unify Your Data Foundation

LynxLumen starts by securely connecting to your proprietary and external data sources.

Unstructured Docs

Ingests documents like clinical studies, presentations, and market research.

CRM & Structured Data

Integrates with your CRM, commercial data, and databases.

External Data Feeds

Processes external data like publications, social media, and news.

Real-World Evidence (RWE)

Connects to claims, EMR, and registry data for longitudinal analysis.

Genomic & Biomarker Data

Integrates omics data for patient stratification and discovery.

3. Our Building Blocks

Our platform provides the core intelligence and applications to build your solution.

Data Management

Smart Crawler

Performs targeted, recursive web scraping to collect and organize external data.

Parsers & Chunkers

Extracts structured information and segments documents into digestible pieces for AI.

Privacy (PII) Masker

Redacts sensitive personal information to ensure data security and regulatory compliance.

Data Harmonizer

Versions sources and resolves discrepancies to maintain a unified, reliable truth.

Knowledge Graph

Maps complex relationships across datasets to provide deep contextual intelligence.

Feature Engineering

Creates new, predictive variables from raw data to improve model accuracy.

Core Intelligence

Pharma Embeddings

Generates high-dimensional vectors optimized for healthcare, supporting multi-modal meaning-based search.

Vector Index

A pharma-context database that finds info based on medical meaning.

Foundation Models (LLM)

Sources, trains, and deploys optimal models, ranging from open-source architectures to custom-built proprietary engines using your datasets

LLM Fine-Tuner

Specializes models for nuanced pharma workflows, such as Adverse Event (AE) detection or regulatory drafting.

Trainable RAG-Graph Engine

Synthesizes answers to complex queries by merging Retrieval-Augmented Generation with Graph AI logic.

Multimodal Creative Engine

Processes and generates diverse content types, transforming complex data into medical charts, slides, or marketing assets.

Analytical Engines

Clustering & Segmentation

Groups HCPs or patients into distinct personas based on behavior.

Time-Series Forecasting

Predicts future trends, such as sales, market share, or trial enrollment.

Predictive Modeling

Forecasts the likelihood of an outcome, like campaign success or patient adherence.

Simulation

Runs what-if scenarios to model the impact of strategic decisions.

Anomaly Detection

Identifies unusual patterns in data for compliance or safety monitoring.

Survival Analysis

Analyzes time-to-event data, crucial for clinical trial outcome analysis.

Graph AI & Network Analysis

Identifies Key Opinion Leaders (KOLs) and maps influence networks to uncover hidden market drivers.

Next Best Action Engine

Provides specific, data-driven recommendations for commercial teams.

Agentic Orchestration

Agents with Memory

The cognitive core that plans tasks, selects tools, and maintains contextual memory across multi-step workflows (Re-Act).

Omnichannel Chat API

A flexible backend that connects agentic intelligence to any interface, from dashboards to patient-facing apps.

MCP Integrations & Studio

A modular framework to connect existing tools or build custom automations via a visual "box and arrows" interface (LynxKite 2000:MM).

Embedded Action Engines

Integrates agentic logic directly into pharma workflows to automate content generation or recommend Next Best Actions.

Governance

Audit Trail

Logs all AI actions and data access for full compliance and security.

Quality Monitor

Tracks the accuracy and relevance of AI responses over time.

AI Guardrails

Integrates real-time safety layers to prevent prompt injections, hallucinations, and unauthorized data leakage.

User Feedback Loop

Captures user feedback for continuous, human-in-the-loop improvement.

Cost & Token Meter

Monitors API usage and costs for complete budget control.

Explainability (XAI)

Provides transparency into why an AI model made a specific decision.

Enhance HCP & Patient Engagement

Move beyond one-size-fits-all messaging. We help you understand HCP and patient needs with unparalleled depth to deliver personalized, compliant interactions that build trust and drive better outcomes.

Below are examples of how we deliver this capability.

HCP Personas & Targeting

Create dynamic, data-driven HCP profiles to power tactical next-best-action recommendations.

Access comprehensive HCP profiles from your data.
Generate Next-Best-Action recommendations.
Augment sales knowledge with AI
insights.
Get sales coverage suggestions across channels.

How AI Drives Value

Our AI moves beyond static, manual segmentation. By analyzing behavioral and demographic data in real-time, it creates dynamic personas that evolve with market trends. We then use Generative AI to craft nuanced 'belief statements,' providing your teams with a deep, actionable understanding of each persona's mindset for hyper-personalized engagement.

Digital Opinion Leader (DOL) Identification

Leverage internet-scale data to map HCP digital footprints, identify influential online voices, and understand their behavior.

Analyze social media, publications, and web mentions.
Identify rising stars and established digital leaders.
Generate behavioral insights for targeted engagement.

How AI Drives Value

Move beyond traditional KOL mapping. Our AI analyzes vast, unstructured external data to identify the true digital influencers shaping conversations online. We provide actionable insights into their network, content, and sentiment, allowing you to engage the right experts in the right channels with the right message.

Personalized Content Generation

Generate personalized marketing content, from emails to talking points, tailored to each HCP persona.

Draft emails and summaries for specific personas.
Create key discussion points for sales reps.
Accelerate content creation while increasing relevance.

How AI Drives Value

This isn't just content automation; it's intelligent creation. Our Generative AI acts as a creative partner, producing highly relevant drafts that align with the clinical mindset and prescribing behaviors of each data-driven HCP persona. This dramatically accelerates content velocity while ensuring every message resonates and maintains brand voice.

Trusted Patient Engagement

Deploy a compliant, 24/7 AI assistant as a trusted source of medically relevant information on your patient support websites.

Provide instant, 24/7 trusted support to patients.
Ensure all answers are grounded in approved medical content.
Reduce burden on human support teams.

How AI Drives Value

Enhance the patient journey by providing instant and empathetic access to a trusted, 24/7 information source. Our AI assistant uses Retrieval-Augmented Generation (RAG), ensuring every answer is strictly grounded in your medically-approved knowledge base (e.g., FAQs, patient brochures). This guarantees patient safety and adherence to regulatory guidelines, building trust and freeing up human teams for more complex support needs.

Medical Insights & Medical Affairs

Harness AI to accelerate medical research, identify key experts, and extract critical intelligence from complex clinical and real-world data.

Below are examples of how we deliver this capability.

Clinical Trial Intelligence

Converse with your clinical trial data and external sources like ClinicalTrials.gov or WebMD to compare protocols, analyze outcomes, and identify trends.

Ask natural language questions about trial designs.
Summarize and compare efficacy and safety data across studies.
Integrate internal and external datasets for a complete view.

How AI Drives Value

Democratize access to complex clinical information. Our conversational AI allows medical affairs and clinical teams to instantly query, compare, and summarize vast amounts of trial data. This accelerates competitive analysis, informs future trial design, and ensures your teams have the latest data-driven insights at their fingertips.

KOL Identification & Mapping

Systematically identify and profile Key Opinion Leaders (KOLs) based on publications, clinical trial involvement, and influence networks.

Analyze publication databases (e.g., PubMed).
Map co-author and clinical trial networks.
Profile KOLs based on research focus and sentiment.

How AI Drives Value

Our platform automates the laborious process of KOL identification. By building a dynamic knowledge graph from disparate data sources, our AI not only finds established and rising experts but also maps their influence networks, helping you build stronger, more strategic relationships with the leaders in your therapeutic area.

Optimize Commercial Strategy

Turn your data into a strategic asset. We provide the tools to measure marketing ROI, simulate future scenarios, and get instant answers from all your data sources.

Below are examples of how we deliver this capability.

Marketing Mix Optimization

Measure campaign effectiveness and ROI, and simulate the impact of strategic shifts.

Calculate true ROI on marketing investments.
Forecast outcomes of different budget allocations.
Identify highest-value marketing channels.

How AI Drives Value

Replace strategic guesswork with data-driven confidence. Our AI-powered analytics engine untangles complex marketing data to reveal true ROI. More importantly, it allows you to simulate future budget allocations and strategic shifts, providing a predictive forward-looking view to maximize the commercial impact of every dollar spent.

Conversational Intelligence

Chat with your data for live insights on forecasts, performance, and market drivers.

Ask natural language questions to your data.
Uncover drivers behind forecast shifts.
Integrates with Excel, PPTs, and voice notes.

How AI Drives Value

Democratize data access across your organization. Our AI acts as a universal translator, converting plain-English questions into precise database queries (Text-to-SQL) and synthesizing information from documents (RAG). This drastically reduces time-to-insight, empowering every team member to make faster, data-informed decisions without needing technical expertise.

Streamline Operations & Compliance

Automate manual processes, mitigate risk, and unlock intelligence from your internal documents and teams to drive efficiency and ensure adherence to regulations.

Below are examples of how we deliver this capability.

Automated Compliance

Proactively flag non-compliant activities by analyzing transaction and claims data.

Leverage AI-powered anomaly detection.
Move from spot-checks to systematic analysis.
Focus on the highest-risk activities.

How AI Drives Value

Shift from reactive spot-checking to proactive, systematic risk mitigation. Our AI anomaly detection models continuously monitor vast datasets of transactions and claims, identifying outliers that signal potential non-compliance. This allows your teams to focus their expertise on the highest-risk activities, improving efficiency and ensuring robust governance.

Asset Intelligence (Doc Assist)

Instantly query the complete financial, clinical, and commercial details of your assets in development.

Centralize and unlock insights from internal docs.
Receive synthesized answers, not just documents.
Accelerate research and decision-making.

How AI Drives Value

Unlock the immense value trapped in your unstructured documents. Our AI reads, understands, and synthesizes information across vast collections of clinical, financial, and commercial documents. This transforms your internal knowledge base into a queryable asset, accelerating research, due diligence, and strategic decision-making across the asset lifecycle.

HR Analysis

Deploy AI assistants to analyze employee feedback for proactive insights.

Cluster unstructured employee comments into themes.
Identify potential HR issues for early intervention.
Move from reactive to proactive problem-solving.

How AI Drives Value

Transform raw employee feedback into a strategic asset for talent retention. Our AI clustering algorithms automatically surface key themes and sentiment from thousands of unstructured comments. This provides a clear, data-driven view of the employee experience, enabling HR to move from reactive problem-solving to proactive, targeted interventions that boost morale and engagement.

Screenshot 2025-07-08 at 10.15.12 AM

Agentic AI in Pharma

Learn how pharmaceutical companies can transform product launches and commercial operations using Agentic AI—intelligent software agents that automate tasks, orchestrate workflows, and personalize engagement at scale.

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$60M Reallocated. $100M Revenue Uplift.

Discover how Lynx Analytics' AI solution enabled a pharma giant to reallocate $60M in spend and unlock $100M in revenue with data-driven insights.

Screenshot 2025-03-03 at 8.57.49 PM

Creating Personas Using Internet-Scale Data

In light of the technological transformation that has happened over the past couple of years with the onset of Large Language Models (LLMs), this paper highlights a modern approach to the HCP segmentation to highlight the concepts of beliefs, barriers and the confluence of these to optimize engagement strategies.

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CRM x Generative AI in Pharma

Imagine a world where your CRM doesn’t just passively store information but actively helps you make smarter decisions—telling you who to see next, what message to deliver, and which product aspects to emphasize. Instead of viewing your CRM as a time-consuming chore, what if it became your most valuable asset in navigating complex customer interactions and maximizing sales effectiveness?

Creating Personas for Successful Pharmaceutical Marketing

Learn how we enhanced the transparency and relatability of persona attributes, fostering deeper collaboration between data scientists and marketing professionals for a prominent US-based pharmaceutical company.

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Supercharging ATUs in Pharmaceutical Companies

Learn how pharma organizations can get ahead by identifying early indicators of emerging trends, such as changes in customer preferences and competitive landscape which can inform strategic decision making.

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Launch of a New Obesity Drug – How a Pharma Company Used AI to Improve HCP Engagement

Discover more about the transformative journey from traditional face-to-face engagements to digital channels in healthcare outreach. Explore the innovative strategies implemented to redefine high-value physician coverage and optimize engagement. Delve deeper into this case study to gain insights into the future of pharmaceutical go-to-market strategies.

Best Practices for Pharma Analytics: Optimising the Brand Adoption Ladder

Learn how we developed a machine-leaning-based
recommendation engine that classifies HCPs based on factors including their interaction patterns with the pharmaceutical company, socio-demographic data, online behaviour and relevant sales data.