Pharma

Our Healthcare Expertise

Better Business Insights

Customized Analytics, Tracking & Forecasting

Leverage tailor-made analytics solutions and online data tracking to monitor and predict impact of changing environment (e.g.COVID-19), brand performance and competitive actions, HCP online activities, etc.

Business Process Automation

Commercial and Sales Force Excellence

Employ latest tools integrating external sources of data to identify high-potential HCPs, adjust account segmentation and targeting, optimize sales representatives’ target HCP mix and products carried, and enhance multi-channel engagements.

Improve Customer Engagement

Closed-Loop Marketing

Improve in-market tracking and feedback collection using external online data or patient-engagement and/or doctor-engagement apps.

Resources

Best Practices For Pharma Analytics - Optimizing the Brand Adoption Ladder

Learn how an AI-based recommendation engine can equip your commercial team with the necessary insights to target potential customers.

Pharma Analytics - Creating Digital Personas of Your Customers

How designing digital profiles of your target HCPs can empower you to tailor your commercial strategies for better and more successful results.

Bring Your Pharmaceutical Business Into the 21st Century With Data Analytics

Read on to discover how data analytics can optimise your sales and marketing efforts – and prime your organisation for commercial success.

How Data Analytics Can Help Pharmaceutical Firms Modernize Engagement With Key Opinion Leaders And Improve Sales Performance

Learn how you can use any combination of sales, CRM, web crawling and KOL data to meet marketing and sales objectives.

Digital ATUs For Pharmaceutical Firms 

Learn how Lynx Analytics uses a live integrated dashboard that combines digital ATUs, web crawling data, a company’s commercial data and advanced analytics into a single platform for dynamic insights to improve pharmaceutical companies success rates.

New Data Tools Helping Pharmaceutical Firms Find Their Best Advocates

Learn how pharmaceutical companies can use AI to have the opportunity to track and evaluate KOLs with high accuracy and in real time. 

A Typical Market Study In Pharma Asks 37 Questions. Thats 30 Too Many

Even today, most ATUs are conducted using “old school” research techniques that are offline, limited, and costly. Learn how Digital ATU's can help Pharmaceutical firms save time and yield better results.

9 Resons Why Pharma Needs To Change It's Market Research Approach 

Here are 9 reasons why the traditional method Pharmaceutical companies use to conduct ATU studies may not be the right way to do so.