Leverage tailor-made analytics solutions and online data tracking to monitor and predict impact of changing environment (e.g.COVID-19), brand performance and competitive actions, HCP online activities, etc.
Employ latest tools integrating external sources of data to identify high-potential HCPs, adjust account segmentation and targeting, optimize sales representatives’ target HCP mix and products carried, and enhance multi-channel engagements.
Improve in-market tracking and feedback collection using external online data or patient-engagement and/or doctor-engagement apps.
Digital ATUs for Pharmaceutical Firms—a More Savvy, Less Costly Way to Monitor Market Trends. Learn how Lynx Analytics is doing this with a live integrated dashboard that combines digital ATUs, web crawling data, a company’s commercial data and advanced analytics into a single platform.