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AI Solutions
For Pharma & Life Sciences

Optimize sales strategies, marketing channel mix, and spend. Identify and engage influential KOLs, and track brand adoption.

 
Download CRM x Gen AI White Paper
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Improve HCP Engagement

Get easy access to comprehensive HCP profiles, especially KOLs. Our integrated Machine Learning models provide powerful tactical recommendations for sales coverage.

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Get all the information you need via state-of-the-art dashboards

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Augment your sales team’s knowledge with AI-based recommendations

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Generate Next-Best action recommendations for any individual HCP

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Get sales coverage suggestions that span across digital and traditional channels

Watch The Rep Co-Pilot Demo
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Optimize Your Marketing Channels

Empower your pharma sales teams by providing them with tactical recommendations to maximize ROI, and  personalize customer experiences. Measure your commercial impact by optimizing your marketing channel mix, generating different scenarios and allocating your budgets more efficiently .

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Analyze historical campaigns data for ROI and engagement

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Get AI driven recommendations on marketing spend allocation 

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Identify the best case scenarios for your brand portfolio using simulation

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Monitor your campaign performance and get alerts for underperforming channels, enabling quick adjustments to boost ROI

Identify and Manage Your KOLs

Create Key Opinion Leader (KOL) rankings and Brand Adoption Ladder ratings. Our solution brings into focus those physicians, researchers, and academics that can have the most influence for any given drug or therapy area. 

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Obtain comprehensive profiles for KOLs

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Learn about KOLs preferred communication channels

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Prioritize engagement activities

with KOLs based on potential

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Improve Clinical Trial Plans and R&D

Optimise clinical trial plans as a function of your endpoint, candidates and participants. Improve bench research, identify key criteria for participants to achieve greater efficacy while maintaining safety, and increase probability of success for Phase 1 trials.

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Define specific criteria for study population

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Narrow down possibilities for targets

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Predict prevalence of adverse events and understand correlations between them

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Explore “hits” and their potential before doing bench research

Our Global Impact

We have effectively delivered a range of solutions across various regions, leveraging our deep understanding of pharmaceutical data and comprehensive knowledge of regulatory and legal requirements. The graph below showcases some of the solutions we've developed and the regions where they were implemented.

Our Clients in Pharma & Life Sciences

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Knowledge Center

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CRM x Generative AI in Pharma

Imagine a world where your CRM doesn’t just passively store information but actively helps you make smarter decisions—telling you who to see next, what message to deliver, and which product aspects to emphasize. Instead of viewing your CRM as a time-consuming chore, what if it became your most valuable asset in navigating complex customer interactions and maximizing sales effectiveness?

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Fostering Patient Engagement and Trust 

Learn how Organon collaborated with Lynx Analytics, to develop a sophisticated yet user-friendly chatbot. The collaboration was marked by the integration of cutting-edge AI technologies into Organon’s existing Azure platform, ensuring a seamless fit within their infrastructure.

 
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Creating Personas for Successful Pharmaceutical Marketing 

Learn how we enhanced the transparency and relatability of persona attributes, fostering deeper collaboration between data scientists and marketing professionals for a prominent US-based pharmaceutical company.

 
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Supercharging ATUs in Pharmaceutical Companies

Learn how pharma organizations can get ahead by identifying early indicators of emerging trends, such as changes in customer preferences and competitive landscape which can inform strategic decision making. 

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Launch of a New Obesity Drug – How a Pharma Company Used AI to Improve HCP Engagement

Discover more about the transformative journey from traditional face-to-face engagements to digital channels in healthcare outreach. Explore the innovative strategies implemented to redefine high-value physician coverage and optimize engagement. Delve deeper into this case study to gain insights into the future of pharmaceutical go-to-market strategies.

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Using Graph Analytics to Simulate Changes in Gene Expression

Learn how we collaborated with a leading biotech company to analyze a set of genes that are over expressed in a condition and identify a target or a biomarker of poor prognosis or response to therapy.

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Data Infrastructure Transformation Gives Global Pharmaceutical Firm A New Age 

Learn how Lynx Analytics partnered with a leading global pharmaceutical company to overhaul its legacy data systems, thereby empowering it to improve its customer engagement and optimise its commercial agenda. 

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Best Practices for Pharma Analytics: Optimising the Brand Adoption Ladder

Learn how we developed a machine-leaning-based
recommendation engine that classifies HCPs based on factors including their interaction patterns with the pharmaceutical company, socio-demographic data, online behaviour and relevant sales data. 

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