Last modified on August 2019


Welcome to Lynx Analytics' Privacy Notice (“Privacy Notice”).

Protecting your Personal Data and complying with the GDPR and other relevant data protection legislations is something we take very seriously. This Privacy Notice is intended to give you an overview of how we ensure this protection, what kind of data we collect, why, and how we deal with it.

“Personal Data” shall means in accordance with the GDPR any information relating to an identified or identifiable individual. This is broader than just information of a personal or private nature and includes any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, date of birth, email address,  company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available information that we acquire from service providers, navigational information where such information can directly or indirectly identify an individual. Navigational information refers to information about your computer and your visits to the websites such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed, etc.


Who is responsible?

Responsibility for data processing and in connection with this Privacy Notice is with Lynx Analytics Pte. Ltd. (“Lynx”, “we”, “us”).


Why do we collect, process and use data?

We use our website to present general information about our company and what we do. There are some areas of our websites or individual pages which serve more specific purposes. There is the applicants' area of our website, where potential applicants can apply for jobs, internships and other positions (refer to the supplementary Data Protection Statement for applicants);

We also offer subscriptions to newsletters, surveys, offers or comparable marketing and information services; if you subscribe to such services, we will send you the respective material by email;

And there are other pages on specific topics or with specific functions. Details can be found in the contents section of each page.

We may collect, process and use Personal Data for the reasons above, unless there are more specific reasons, which we will give when collecting that data (e.g. for applicants). We do not use data other than for its intended purpose in each case.


How do we obtain your Personal Data?

Personal Data collected automatically

When you view content provided by us, we automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. 

Lynx cannot attribute this data to any specific person as a general rule (unless you log in). We do not combine this data with data from any other sources.

This information is required:

to provide general statistics regarding use of the websites;

to properly deliver the contents of our websites;

to keep our websites optimized at all times;

to ensure the continued functioning of our information technology systems and the technology of our websites; and

to provide law enforcement authorities with the necessary information for prosecution in the event of a cyberattack.

For these purposes, we do link this automatically collected data to personal information such as name, email address, address, and phone number. This data is statistically analyzed by Lynx in order to increase data protection and data security in our company, so we can ensure the best possible level of protection for the Personal Data we process. 


Personal Data obtained from you directly

We record and process information you enter on our websites or send us otherwise. This includes data you enter in forms or contact fields (e.g. for the subscription to newsletters or to access certain content) or select from lists or menus.

There are some points in our websites where you can send us information by uploading documents via those websites to our servers. That is what happens when you apply online for a job opening, for example.

We also record and process Personal Data when you email someone at Lynx. This concerns the contents of your emails as such, but also data obtained from queries to our email server, such as sender and addressee IDs, time stamp, errors or grounds for refusal if mail does not get through. When you provide your Personal Data, we will ask you to give your consent for processing that data. 


Newsletters/marketing and information services

There may be some points on Lynx's websites where we offer newsletters or comparable marketing and information services. If you would like to use these, we will need a working email address for you and details to enable us to verify that this email address is really yours, or that the person whose address it is agrees to receive the newsletter. The Personal Data collected when registering for the newsletter will be used exclusively for the following purposes:

Sending the newsletter

Consulting, marketing and advertising

Designing the newsletter according to your needs

Composing the topics of the newsletter according to your interests

Furthermore, subscribers to the newsletter may be informed by email if necessary, for offering the newsletter service or for registration, for example in the event of changes to the offer of the newsletter or changes in technical conditions. 


To whom we may disclose your Personal Data?

Where does data go once it reaches Lynx?

Once you send data, or it is collected on our websites, we transmit it within Lynx to the recipients that need to know it. Job applications, for instance, go to our human resources department and the department for which the position is advertised.


External service providers

We may share your personal data with external service providers who work on our behalf, such as marketing agencies, e-commerce fulfilment partners, market research companies, software, website hosting and other IT service providers. These external providers are required not to use your Personal Data other than to provide the services requested by us or otherwise in accordance with our instructions.


Sending data to third parties

As a fundamental rule, we do not disclose, transfer, sell or otherwise market Personal Data to third parties, such as other companies or organizations without your express consent, or as required to meet our contractual obligations between Lynx and you, the website user, which make it necessary to transfer such data.


Transfer of data to countries outside the EU/EEA

Where there is a sufficient legal basis, your Personal Data may be transferred to and processed outside the EU/EEA in other countries where laws and provisions governing the processing of Personal Data may be less stringent. In such cases, we will ensure that there are adequate safeguards in place to protect your Personal Data (i.e. Data Protection Agreement and/or EU standard data protection clauses adopted by the EU commission). 


Cookies and links to other websites

How we use cookies in general

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


How we use cookies for advertising purposes

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in Lynx. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.


Cookies set in a visitor's browser by HubSpot

Our website is hosted by HubSpot. HubSpot's tracking code sets a number of tracking cookies when you land on our site. These cookies fall into two general categories:

Essential/necessary cookies: essential cookies which do not require consent; 

This cookie is used by the opt-in privacy policy to remember not to ask you to accept cookies again. This cookie is set when we give you the choice to opt out of cookies. This cookie can be set to prevent the tracking code from sending any information to HubSpot. Setting this cookie is different from opting out of cookies, as it still allows anonymized information to be sent to HubSpot. 

This cookie is used to consistently serve you the same version of an A/B test page you have seen before. When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. The cookie name is unique for each password-protected page. This cookie is also used to determine and save whether the chat widget is open for future visits. It resets to re-close the widget after 30 minutes of inactivity. It prevents the welcome message from appearing again for one day after it is dismissed. It is set when you log in to a HubSpot-hosted site.

Consent banner cookies: cookies included in the consent banner under GDPR.

The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). This cookie is used to keep track of your identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. Whenever HubSpot changes the session cookie, this cookie is also set to determine if you have restarted your browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

This cookie is used to recognize visitors who chat with us via the messages tool. If you leave our site before you are added as a contact, you will have this cookie associated with your browser. If we chat with a visitor who later returns to our site in the same cookied browser, the messages tool will load their conversation history. If you are logged in to HubSpot, HubSpot will set additional authentication cookies. 


Google Analytics

This website also uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies” to help the website analyze how users use the site and optimize our websites. As a rule, the information generated by the cookie about your use of this website will be transmitted to a Google server in the USA and stored there. For more information on terms of use and data protection, please visit


What you can do to remove cookies or opt out of interest-based targeting

If you prefer not to allow cookies, which is why most browsers give you the ability to manage cookies to suit you. In some browsers you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that you can disallow cookies from all sites except those that you trust.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.

Google Chrome
Internet Explorer
Mozilla Firefox
Safari (Desktop)
Safari (Mobile)
Android Browser
Opera Mobile

You can opt out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance ( In addition, on your iPhone, iPad or Android, you can change your device settings to control whether you see online interest-based ads.

If you limit the ability of websites and applications to set cookies, you may worsen your overall user experience and/or lose the ability to access the services, since it will no longer be personalized to you. It may also stop you from saving customized settings, like login information. 

If you want to opt out from Google Analytics, you should download and install the Google Analytics opt out tool for your web browser.

If you want to opt out from Facebook Pixel -

If you want to opt out from LinkedIn Advertising and LinkedIn insights -


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Notice. You should exercise caution and look at the privacy statement applicable to the website in question.


What are your rights?

You have the following data protection rights:

right not to provide or withdraw consent at any time;

right to access the personal data you provided to us;

right to erase personal data that we hold about you;

right to restrict the processing of your personal data;

right to opt out of marketing communications;

right to correct any of your personal data.

right to complain to a data protection authority about the collection and use of your Personal Data. 

You may have additional privacy rights available to you under applicable laws. Please refer to the prevailing data protection laws which is relevant to you.



We are committed to ensure that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


How to contact us?

We welcome your feedback. If you have any comments, complaints or questions regarding this Privacy Notice or our processing of your Personal Data, or you would like to exercise any of your rights you can contact us:


The contact details of our data protection officer are:

Lynx Analytics Pte. Ltd.
Blk 75 Ayer Rajah Crescent, #03-06 

139953, Singapore 



Updates to this Privacy Notice

This Privacy Notice was last updated in August 2019. We may occasionally update or amend it from time to time. When we make changes to this Privacy Notice we will update the revision data as identified by the date at the top of this Privacy Notice. The new updated or amended Privacy Notice will apply from the revision date. Please always verify whether you have consulted the latest version of our Privacy Notice.