Color Palette





The Logo

The Lynx Analytics logo is the instantly recognizable symbol and focal point of our brand. That's why it's so important to use the logo exactly as specified in these guidelines.


Download Lynx Analytics Logo


Lynx Primary Logo Color 1-1
Alternatively, there will be situations in which we will want the Lynx Analytics brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. In these instances, we want the graphics to be the main element, and the waves to act as a subtle sign of the Lynx Analytics brand.
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Logo Use

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Do not rotate, warp, or disproportionately scale the logo. Its orientation, color, and composition should remain as indicated in this document—there are no exceptions.

Accepted Formats & Overlays
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        Unaccepted Formats & Overlays
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Color Palette

        Our colors are bold, enthusiastic and full of energy. To ensure a unified brand, it is important to use these colors and these colors only.


View Full Color Palette/Shades


Primary Colors

Primary colors, as you may have noticed, are used in the Lynx Analytics logo and should also be used to attract attention to something of importance.


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Secondary Colors

Secondary colors are used to provide vibrancy to a design. Use these energetic colors to complement primary colors and break up white space.


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Dark Greys

Dark greys are primarily used for icons, copy and background colors.


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Light Greys

Light greys are primarily used as background colors and for icons.


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Colors In Use

The color palette is used to add depth, boldness, and vibrancy to your pages and designs. Some colors, however, indicate specific uses or actions (particularly for web & presentation slides).



Things To Avoid

When it comes to color, there aren't many "dont's." The main call-out is don't use color on color. If you're using a color background, don't use color icons or text.

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The type family for Lynx Analytics is Verdana and Roboto


Verdana Regular







Verdana Bold






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