Our data scientists have been hard at work, creating and updating models to take into account the impact of COVID-19 on our clients’ business, helping them adapt to the new normal. Whether it is for demand forecasting, customer satisfaction, or to accelerate digital transformation, the need to revisit how analytics is applied has been heightened.
The common thread between most of our COVID-19-era projects is that we integrate publicly available data such as Google mobility data, government information about social distancing measures/restrictions, school closures, etc. to predict how things will unfold for our clients. We also leverage our experience in the Chinese market, which has been at the forefront of the recovery cycle, to guide our projects in other markets.
There are quite a few publicly available data sources that can be helpful. Here is a list of the top external resources we have used at Lynx Analytics recently to keep our analysis relevant and insightful.