Find out how our team at Lynx helped a leading telecommunications provider in Asia to segment their active mobile users by usage and behaviour for better marketing campaigns.
About The Company
A leading telecommunications service provider in Southeast-Asia.
To understand the characteristics of the subscriber base, the consumer segments, usages and behaviour.
Created a selection from their active subscribers' list of 30 million who used their mobile for more than 7 days over the last 2 months
Created a segmented list of active subscribers based on usage and behaviour
Created 8 usage segments and 30 behaviour segments from the active subscriber base.
The client was able to gain valuable insights of various aspects, such as, reloads, balance, consumption, tenure, churn, price sensitivity, handset etc of each segment, which enabled the client a good understanding of its subscribers to help in targeting the appropriate audience in marketing campaigns.