How to Get Insights About Individual Customers Before the Know-Your-Customer (KYC) Phase?
Most businesses would say that the trackable lifecycle for a digital customer starts after some form of KYC process has been completed. That is once a reliable customer ID (e.g. social security number) that is unique and immutable, can be attributed. However, a lot of potential customers never make it through the KYC process. That is why it is extremely valuable to identify unique customers before completing the KYC process. Access this free guide to learn how you can do pre-KYC identity matching.